The This Way Inc. business card showcasing the brand identity and logo.
This freelance client project involved creating a logo and brand guidelines, as well as branded materials for This Way Consulting & Coaching Inc., a business that specializes in HR consulting and mental health coaching. Because of these two branches of the company, the "Y Arrow" logo was created. This logo represents these two tenets of the company, while remaining simple and professional for company materials. The warm browns and golds used in the branding give an air of warmth and invitation, yet also maintain a high-quality impression of the brand and its services.
The deliverables for this project included a stationery package (email signature, letterhead, business card), an extensive logo pack for use in a variety of situations, some social media graphics and additional graphic elements for use in future materials.